Are you looking for ways to engage with your target market? Do you wish there were a way to ensure that more of your leads would interact with your brand? If so, then you need to focus on providing them with interactive content.
Doing so will help you convert more sales and build customer loyalty with your brand.
You don’t have to be a social media guru to thrive with interactive content, either. It’s all about doing what you’re comfortable with.
See below for an in-depth guide on interactive content, what it is, and a few great types of interactive content you can include with your brand.
What Is Interactive Content?
Let’s say there is a customer out there that is looking to lose weight. They’ve seen a few articles telling them to calculate their Total Daily Energy Expenditure (TDEE) to see how many calories they can consume each day.
Wanting to try to see better results, they do exactly that. They Google “free TDEE calculator”, find one, then use it.
Whether that customer realizes it or not, they’ve just used a form of interactive content on a website. That website has now installed itself as an industry leader in the eyes of that customer.
In short, interactive content refers to any type of content that causes users to engage with it rather than mindlessly read it, scroll through it, etc.
It can yield far better results because your customers are taking the time and effort to get involved with your brand. The interactive content will also help them retain the information, which is why video marketing is so popular these days.
Let’s dive into a few ways that you can integrate more interactive content into your company’s marketing strategy.
Proven Methods of Interactive Content
The one thing we want you to remember about creating interactive content is to have fun with it. Put yourself in the shoes of your customers and ask yourself two questions:
- What pain points do your customers have that you can solve?
- What form of interactive content can help you solve them?
Using the TDEE calculator example above, that company was able to answer both of these questions. See below for a few different ways you can use interactive content.
People love being quizzed for two reasons. First, they love feeling smart. Who doesn’t? Second, they are likely to retain more information from the answers they get wrong.
Quizzes can be a tremendous way to generate urgency in your brand. For example, if you’re a pest control company, you could spit out facts about common pests, how hard they are to get rid of, and so forth.
All of a sudden, your client realizes the importance of your service. The quiz has helped them engage with your brand. Simply include a strong call to action and you’ll see tremendous conversions.
In reading this far into this article, you already understand the significance a calculator can have in your interactive content strategy.
If there is a way to use a calculator in your industry, go for it! Calculators take a tremendous burden off of your clients, making your brand appear knowledgeable and trustworthy from the get-go.
Maybe you’re a loan provider helping people calculate car estimates. Perhaps you’re a real estate agent helping your target customers understand how much home they can afford. The information is always valuable.
Brand storytelling is one of the best ways to help your target customer to build loyalty with your company.
However, if you’re an introvert, then you aren’t likely to willingly get in front of a camera and spew facts about how you got your start. The good news is that you don’t have to!
Instead, you can use infographics to your advantage. Gather eye-popping statistics about your industry and why your brand is the solution. From there, you can create a firm call to action and reel in the fish.
You want to hear the voice of your target audience. They want to give it to you. From that standpoint, polls are a homerun for your marketing strategy.
First, they help people get more involved with your brand by giving their feedback on various topics.
Second, it gives you valuable information you can use to adjust your business goals moving forward. It’s a win-win for your brand!
The polls can be on anything you’d like. They can be asking for customer feedback on your services/products, insights on their interests, asking about their favorite products in your industry, and so forth.
Customers love working with brands that they feel really understand their market.
An assessment is a great way to A) get your target market to create action towards your services and B) direct them towards your purchasing page.
Think about a monthly clothing subscription company as an example. When you first pop on their site, the company prompts you to answer questions about your clothing preferences, size, favorite colors, favorite brands, etc.
Based on your answers, they offer one of their subscription box tiers to you, thus intriguing you enough to purchase!
Integrate Interactive Content Into Your Business Model Today
Now that you have seen all of the different ways that you can create interactive content in your business model, be sure to do so!
Be sure to read this article for more information and direction on creative ways to repurpose your blog content. This can help your target buyers get access to the content they need!
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