According to reports by Google, 27% of the online global population uses voice search on mobile. That means roughly one-third of all your search traffic could be coming from voice-activated searches—if your site is optimized for voice search.
However, if you haven’t applied voice search marketing to your website, you could be missing out.
If you’re interested in boosting SEO for your website, you aren’t alone. Search engine optimization is one of the first things marketers think about when they work for a new business.
But it can be tricky to increase SEO success because search engines change all the time. Google constantly tests new features and systems, and businesses have to be aware of these to stay competitive.
Optimizing for voice search is one of many such SEO strategies. But it’s also a little mysterious. Just what is voice search optimization, and how will voice search affect SEO?
This article will attempt to answer these questions and more. To learn why voice search will be vital for better SEO in 2021, keep reading.
Voice Search Will Increase in Popularity
Why is it essential to optimize for voice search? Simply put, because searchers are already using it and because it will only become more popular over time.
Back in the early days of computing and the internet, it seemed like technological revolutions happened every day. Consumer electronics became much sleeker and more user-friendly every year. And the internet evolved rapidly as more and more people started using it.
For the last 10 years, change has been slower, or at least change hasn’t been as noticeable. While we’ve seen small evolutions in things like display and camera quality, the laptops and smartphones we use today looked a lot like those we had back in 2010.
Because of this, it’s easy to assume that the way things are now is the way they’ll be for the next five years. But voice search is one evolution that challenges this assumption.
While it may not seem particularly revolutionary, more people are using it than ever before. This is largely due to recent improvements in voice recognition and the rising popularity of home smart speakers. In any case, if you don’t optimize for voice search, you’re going to miss out.
Voice Search is the Next Stage in User-Friendliness
If you pay attention to the way technology evolves, it seems to focus on two things:
- Improving reach and profitability for advertisers
- Enhancing usability and accessibility for users
Every business needs to provide a valuable product or service to be profitable, but this is only the first step. Countless businesses fail despite having a good product. Prioritizing multiple income streams and making your product as user-friendly as possible are two good metrics to focus on to improve your business’s odds of success.
This is what big tech companies tend to focus on.
By making your website voice search-friendly, you’ll be contributing to this trend for enhanced usability and accessibility. Not only will this be good for your customers, but it will be good for your business too because Google tends to rank websites higher when they’re more user-friendly.
Voice Search is One Part of an Effective Strategy
If you’ve been in business for very long, you know how important it is to have all your bases covered. You usually can’t rely on a single revenue stream, product line, or marketing strategy to be successful. To ensure your success, it’s important to diversify as much as possible.
When it comes to digital marketing, this means using multiple methods of getting traffic to your website.
Optimizing for voice search is just one of these methods. You can’t expect your current search strategy to work forever—more and more people are using voice search, and Google will prioritize websites that are optimized for it. Voice search marketing is just one more base your business needs to cover.
Optimizing for Voice Search Will Improve Everything
Some things have compound effects on your business. This means that doing one small thing, or a handful of small things, can produce big returns in multiple ways.
Optimizing for voice search is one strategy that can produce compound effects in your marketing.
The reason for this is that optimizing for voice search forces you to focus on little things that have a big impact. To optimize for voice search, you will need to focus more on specific, long-tail keywords that are unique to your ideal customers. You’ll need to research specific questions that your target audience has, and come up with the best ways to answer them.
As a result, your efforts won’t just make things better for voice search. You’ll also improve your website experience for all of your existing customers, no matter where they came from. From traditional search traffic to email marketing, good strategies for voice search improve everything.
Boosting SEO and More With Introvert Media Lab
As you can see, optimizing for voice search will be essential in 2021 and beyond. But now that you know how important it is, what can you do about it?
While you might do all of the work yourself with decent success, wouldn’t it be nice if you could scale your business without focusing all your attention on boosting SEO?
Fortunately, the business support services from Introvert Media Lab are here to help. From SEO to content marketing, we can do the hard work for you, allowing you to focus on what matters. Contact us today to learn more.