Content marketing is an effective promotional strategy, but developing engaging content can be time-consuming. An effective strategy will target various different channels, using articles, videos, images, podcasts, and more to reach a wide pool of prospects. While developing these different types of content for the various channels available is tough, it is essential to really make an impact. Thankfully, it is possible to create a single piece of content and repurpose it in a number of different ways. This strategy saves time, but still ensures you don’t lose out on quality. So how can you effectively repurpose your blog posts?
Create an Email Newsletter
Building an email list is a smart way of securing long-term income. In order to maintain the relationship with your subscribers, though, it is important to provide engaging content. Turning a blog post into an email newsletter is one way to offer quality information, but there are different approaches you can take. You could separate an article into a series of emails, offer a single point in each message. Alternatively, you could provide a synopsis of the post, encouraging subscribers to visit the full article.
Write an Ebook
In order to build your list, it is important to offer an incentive to subscribers. An ebook is a proven way to generate interest, creating something valuable and targeted. You could offer an ebook version of an article at the bottom of the page, so satisfied readers have a copy of the information. You could also create an expanded version of the post, building a subscriber-only incentive.
Share on Social Media
Social media offers a chance to adapt content to each individual site. You could include a shortened version of an article on Facebook, encouraging followers to click the link for the full post. Sites like Instagram and Pinterest are built around images, so you could include an enticing quote or statistical chart to build curiosity. Twitter limits your characters, making it a good option for interesting quotes that encourage clicks.
Develop a Sales Funnel
Online businesses are not limited to the number of sales funnels they can create. You could build funnels to target segmented groups, tailoring the content to suit different audiences. Most sales material involves storytelling and education that helps visitors to make an informed buying decision. You may have articles that provide intriguing information, useful statistics, and eye-catching copy. Adapting this content to a sales format will not take much work, with the potential to create an alternative funnel.
Start a Podcast
Podcasts have become a significant way to consume information. Creating a podcast from an article might appear tricky, but there are various ways you can approach it successfully. A simple method would be to collate your posts for the week and read them aloud. While the podcast will probably be short, it offers the chance for listeners to stay on top of new content. Alternatively, you could build a discussion around a post, bringing in contributors to offer an alternative take.
Create a Video
Video should be one the main pillars of your content marketing campaigns. Developing high-quality videos can be difficult, though, requiring a level of skill. If you have a budget for your videos, you could create animated versions of the content, including graphics to explain concepts and statistics. A simpler approach would be to talk directly to the camera or interview someone relevant, possibly even filming your podcast.
Post on a Q&A Site
Q&A sites like Quora and Yahoo! Answers have large audiences, while also appearing in the search engines for relevant search queries. If you can get your answer in a prominent place, you can brand yourself as an expert and gain consistent traffic. Many answers are incomplete, so it is not too difficult to make an impact on these sites. You can offer a direct response to a question, quoting part of your article to create interest.
Repurposing content is key to building a cost-effective content marketing plan. It is important to reach people across a range of channels, but creating new pieces of content for every website will be time-consuming and costly. When you can build a single piece of content, repurpose it in a number of different ways, and post it to relevant sites, it is possible to make an impact. You may already have a blog full of quality articles, with likes, shares, and comments letting you know what has resonated. Taking this content and repurposing it across your network can be the start of a broader strategy that reaches a far greater audience.
