Are you trying to get more traffic to your website? Have you been buying ads and not getting the return you were promised or expecting?
You’re not alone. Advertising campaigns are often very disappointing, rarely ever reaching their desired results.
In the age of the internet, SEO content writing services have come to the rescue for many small businesses looking for reliable marketing. Here’s what you need to know.
SEO Content Writing Services vs Facebook Ads
Advertisements are everywhere you look. They’re so common now that most of us are used to just tuning them out like background noise, and yet anybody who uses Facebook knows how relentless they are.
What if there was a better way to market your website that is not only less annoying to possible customers, but a lot more effective? Let’s talk about the difference between Facebook ads and SEO.
What is SEO Content?
Search engine optimization, or SEO, is a way to optimize your websites, pages, and blogs to the top of a search engine’s results for particular searches.
For example, if you have a pet store and you want to get more traffic, having your website show up at the top of a google search for “cat litter near me” is going to be good for your business. In fact, 75% of web traffic goes to the top 3 organic search results.
What are Organic Search Results?
We’ve all searched on Google before. We know there are usually a few results at the very top that stand out from the rest of them, with an acknowledgment that they are advertisements.
You also have likely skipped over them and looked at the next ones, most likely clicking the first one. That is the first organic result.
This makes it a competitive field. When all of your competition is fighting for those top 3 spots, your best bet is to get ahead of the game.
How Does SEO Work?
SEO is an ever-changing market with a lot of complexities, but most simply it’s done through market research.
This research determines details ranging from the length of an article to the number of times specific keywords are used.
For example, if the market shows you the most commonly-used keywords for a Google search that is related to your product, you would use it more often because that’s what Google’s algorithm wants to see.
There are plenty of other factors such as the location of your business, the traffic it’s accumulated, the amount of other secondary keywords, the title you used, the links used, and even the format of the page or article.
It’s a lot more complicated than that, but a lot of small things add up to moving your website up the search engine ladder.
Why Not Use Facebook Ads?
Okay, you may be thinking SEO sounds complicated, and we get that. So why not use Facebook ads? They seem intuitive and helpful, right?
We all know what Facebook ads look like, and they are becoming even more popular, with advanced algorithms to target a specific market, so why not use them?
Well, Facebook has several disadvantages. For starters, more people use Google. In fact, over 92% of search engine use is just on Google, and it has remained the most commonly used website for years.
Not just that, but Facebook will have to adapt to Apple’s upcoming changes as well. Their tracking algorithms will not be as effective when the majority of their users are using Apple products.
Soon, Apple users will have the ability to turn off location and web browser tracking for apps like Facebook, which will likely harm the effectiveness of their advertisements.
Also, no matter how advanced an algorithm is, it will never be perfect. It’s even estimated that 70% of small businesses fail with Facebook ads. That’s where SEO comes in.
Why Use SEO?
The biggest advantage that SEO services bring to the table is the audience you’re reaching. Facebook will keep developing better algorithms to reach their intended audiences until they’re blue in the face, but good SEO targets people who are actively seeking your product.
What does that mean?
Simply put, Facebook ads, no matter how well-targeted, are reaching people out of the blue while they’re just scrolling through their feed.
Investing in Google’s algorithm, however, will make sure that people who are seeking out information wind up at your site organically.
Don’t believe in the value of organic searches? Well, organic searches are found to have a 14.6% close rate, compared to the 1.7% average for other leads.
People have a tendency to skip over ads when they see them and are more likely to trust organic results on their search engines, giving them an upper hand.
To get to the top spots on an organic search though, you need to know what you’re doing. Google’s algorithm changes all the time, and even SEO experts often have a tough time keeping up with them.
Nevertheless, you don’t have to master your SEO skills to be effective. It is always okay to call in the professionals and get the help you need to show up on top.
Where Do I Start?
If you think your company would benefit from more web traffic, then there’s no time like the present to get started. SEO is tricky, but don’t get overwhelmed. You don’t have to do it alone.
Check out our SEO content writing services to build your brand up today with some organic traffic!